Liaison believes that effective PR is a combination
of strong strategic counsel and effective media relations. We work
with our clients to determine their goals and tailor our services
to them, creating a specialized PR program that fits each company's
unique PR needs.
Our services include:
Analysis - Examining in depth how the media views
a company's strategy, product line and image.
Strategic counsel - Providing strategic guidance
in all aspects of a PR campaign, from planning to media relations
and crisis management.
Messaging - Succinctly communicating a company's
strategy and image.
Media relations - Communicating information to
key media in order to achieve the desired positive coverage; the
fundamental base of any PR campaign.
Speaker's bureau - Targeting and proposing appropriate
speaking opportunities at events and trade shows.
Media training -Training to help our clients develop
the necessary skills for handling difficult interview situations,
and communicating key messages and corporate vision.
Analyst relations - Forming solid relationships
with key industry analysts and using these resources to validate
company strategy.
Event management and trade shows - Managing all
press-related aspects of a special event or trade show from invitations
through follow-up.
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