Liaison believes that effective PR is a combination of strong strategic counsel and effective media relations. We work with our clients to determine their goals and tailor our services to them, creating a specialized PR program that fits each company's unique PR needs.

Our services include:

Analysis - Examining in depth how the media views a company's strategy, product line and image.

Strategic counsel - Providing strategic guidance in all aspects of a PR campaign, from planning to media relations and crisis management.

Messaging - Succinctly communicating a company's strategy and image.

Media relations - Communicating information to key media in order to achieve the desired positive coverage; the fundamental base of any PR campaign.

Speaker's bureau - Targeting and proposing appropriate speaking opportunities at events and trade shows.

Media training -Training to help our clients develop the necessary skills for handling difficult interview situations, and communicating key messages and corporate vision.

Analyst relations - Forming solid relationships with key industry analysts and using these resources to validate company strategy.

Event management and trade shows - Managing all press-related aspects of a special event or trade show from invitations through follow-up.

 

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