To develop a fundamental base and successful public relations campaign, Liaison offers all clients a strategic counsel and planning package encompassing client/brand analysis, key message development and customer and press audits.
Event & Tradeshow Support
With on-site experience at numerous industry events and trade shows, Liaison can seamlessly manage all press-related aspects of any special event including venue coordination, press invites, presentations, meeting scheduling and building and sustaining pre and post-event momentum.
The backbone of all good public relations strategies is a strong media relations plan, which involves communicating information to key media, bloggers, analysts and influential communities in order to achieve positive coverage supported by solid brand recognition. An essential component to implementing this strategy is to develop the content (including reviews, customer testimonials and benchmarks) that validates the message we are communicating.
Our deep knowledge and intelligent use of social media outlets like Facebook, Twitter and various industry forums and blogs will help you increase the volume of traffic on your website while also elevating its quality. This will drive sales, attract new users and enhance the overall perception of your company in the marketplace.