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Luxology modo Added to EskoArtwork Packaging Supply Chain Laboratory at Clemson University’s Sonoco Institute

modo Software Becomes Primary Virtualization and Rendering Software for Packaging Science and Graphic Communications Curriculum

MOUNTAIN VIEW, Calif. – Aug. 24, 2011 – Students at Clemson University’s Sonoco Institute are getting hands-on packaging design experience with a multimillion-dollar, state of the art computer lab equipped with the industry’s most innovative tools, including Luxology®’s modo® and its Package Design and Construction Kit (PACK). As one of the key software applications used in Sonoco Institute’s industrial package design course, ‘PKGSC 220,’ Luxology’s modo is helping students learn on professional 3D tools and get an edge in the competitive design market.

“modo is incredibly powerful, and I was blown away by the quality and quantity of packaging designs found in PACK,” said Rupert Andrew Hurley, Packaging Science Assistant Professor at Clemson University. “Unlike most 3D modeling tools that are cumbersome and require fully defined profiles to enter into the 3D environment, modo allows students to quickly enter into the 3D arena, design with minimal constraints, and keep within the software as their ideas become a reality.”

modo and PACK will play a vital role in ‘PKGSC 220,’ an industrial design course that teaches students how to design packaging under realistic production constraints. Students begin the class with a product idea, such as a board game, a cosmetic fragrance, a USB drive, or even an action-figure set, and develop these concepts as they would in a commercial environment, with designs prototyped and specification sheets made ready for production. As the primary modeling and rendering tool in the course, modo is used for both conceptual testing and final graphics production on the packaging design prior to the manufacturing stage. In addition, PACK, a collection of over 200 2D and 3D presets, images and assemblies simplifies the creation of a wide variety of open and closed packaging containers.

“The ability to offer students an end-to-end production capability from virtualization to physical manufacturing is a hallmark of the Sonoco Institute,” continues Hurley. “modo is a perfect complement to our curriculum because it offers a balanced diet of form and function by allowing users to go directly from the software to large CAD/CAM tables and rapid prototypers, and render beautiful images of their designs. Furthermore, modo gives us the ability to animate and export into virtually any other software application.”

Clemson University’s Sonoco Institute is the latest educational facility to join Luxology’s growing Education Provider Program, which offers leading colleges, universities and 3D animation schools worldwide access to academically priced copies of modo and other associated training materials from Luxology. As a partner in this program, Clemson University receives special pricing, a site license to modo, automatic entitlement to any modo updates, and onsite Luxology technical support for select academic projects. Educational institutions wishing to enroll or obtain more information about the Education Provider Program should contact Luxology, 650-336-1380 or via email at

About modo

modo is an innovative 3D modeling, painting and rendering software designed to accelerate the creation of world-class designs and ultra high-quality renderings. modo’s modern workflow and advanced toolset easily deliver enhanced productivity for schools and professionals working in design visualization, package design, and graphic arts. A favorite tool among many designers and artists, modo's innovative toolset offers one of the fastest paths to content creation on the PC and Mac.

About PACK

PACK utilizes morph targets (shape variants pioneered for the media and entertainment industry) to allow an almost infinite variation in package shape and size. PACK allows designers and artists using modo to quickly create a wide variety of bags, wrappers, boxes, bottles, cans, cartons, tubes and tubs. The extensive library of pre-built 3D packages and package components such as seals and box panels within PACK can be easily modified and combined into new re-usable designs. These new designs can then be rendered in modo into high-resolution photorealistic images, replete with realistic materials and applied artwork for a variety of marketing and communication purposes.

About Luxology

Based in Mountain View, Calif., Luxology® LLC is an independent technology company developing next-generation 3D content creation software that enhances productivity via artist-friendly tools powered by a modern underlying architecture called Nexus®. Founded in 2002 by Allen Hastings, Stuart Ferguson and Brad Peebler, Luxology is home to some of the top 3D engineering expertise in the industry. More information on the company, its licensable Nexus technology, its flagship product modo® and a gallery of artists' images from the active modo community is available online at