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Allegorithmic Joins Forces with TurboSquid to Launch Online Marketplace for New Substance Materials

CLERMONT-FERRAND, France — Oct. 20, 2010 — Allegorithmic and TurboSquid today announced the arrival of a new online marketplace that will host a new form of dynamic and lightweight texture material called “substances” that will be made easily available to all 3D artists. These new substances can be customized to fit individual needs, providing design visualization professionals with endless creative possibilities.

“In the past, it has been difficult for 3D designers and artists to find quality textures to enhance their work,” said Beau Pershall, vice president of business development at TurboSquid. “However, the hundreds of new dynamic substances provided in the online marketplace will allow customers to be more original and innovative than ever before. This is truly the next-generation of textures, directly usable in current art pipelines.”

The Substance online marketplace provides 3D designers and artists using Autodesk’s 3ds Max and Maya 2011 Subscription Advantage Packs with a resource to find and purchase hundreds of new substances for use within 3D applications. This is in addition to the 75 substances already embedded within 3ds Max and Maya that are free and ready for production. The substances in the online marketplace will also be made available to users of Allegorithmic’s Substance Player, a free stand alone application, and Substance Designer, Allegorithmic’s authoring tool.

The provided substances include the following characteristics: 

  • Parametric: substances can be tweaked at run-time to generate hundreds of variations from a single asset

  • Multi-output: substances feature several texture maps (diffuse, specular, normal, etc.) in a single file

  • Dynamic resolution (up to 2K): texture sizes can be adapted to work with different projects

  • Lightweight: substance files weigh a few kilobytes, making them easy to distribute

The Substance online marketplace is currently populated with individual substances added by Allegorithmic. Eventually, Substance Designer users will be able to produce and publish their own content helping customers to easily develop more advanced and inspired projects.

“TurboSquid is the number one marketplace in the 3D world so it was a natural next step for us to enter into this very beneficial partnership,” said Sebastien Deguy, Founder and CEO of Allegorithmic. “Allegorithmic is excited to be bringing this new type of content to the community and looks forward to seeing the artistic content our users are bound to create.”

The online marketplace can be found by visiting  

Pricing and Availability

The majority of the individual substances in the online marketplace will cost between USD $5 and $15. There will also be some complimentary substances, as well as collections that will be available for USD $50 to $200.  

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is a leader in the 3D effects industry with clients including Autodesk, Unity Technologies, NVIDIA, Intel, NCsoft, Funcom and The9. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company’s flagship product is Substance Air. For more information on Allegorithmic and its products, please visit

About TurboSquid

Founded in 2000, TurboSquid is the leading global marketplace for 3D Models, Textures and Plug-ins. Customers in every line of work from Movies, Games, Television, News, Architecture, Advertising, Defense and more, depend on TurboSquid to save them time and money on their projects. More information can be found at the company's website: